VISIT DUNFERMLINE BRINGING MUCH NEEDED BOOST FOR LOCAL BUSINESSES
It’s Not All Black and White is pleased to announce a new funding grant of £3000 from Scotland’s Town’s Partnership.
Scotland’s Town’s Partnership said:
“The £1 million Scottish Government Scotland Loves Local Fund aims to empower communities by enabling local delivery of projects and giving support and guidance to help communities achieve aims important to them. The fund encourages communities to ‘love local’; recognise the importance of their local areas; and actively engage in and develop them . . . Scotland Loves Local is a national campaign designed to encourage all those who live in Scotland to think local first and support their local town centres and high streets safely and in line with public health guidelines.”
It’s Not All Black and White Community Interest Company (CIC) manages Visit Dunfermline, an online destination marketing initiative, that supports and showcases all that Dunfermline has to offer. For the last eleven years, Visit Dunfermline has built up a following, on social media platforms, of over 45000 followers.
A spokesperson for It’s Not All Black and White, said:
“Covid19 has wreaked havoc on peoples’ lives and the economy, now more than ever, it’s about finding ways to support our local communities. Visit Dunfermline has realigned its content to support local business sectors. As a supporter of the #ScotlandLovesLocal campaign, we’ve created our own variation of this initiative, showcasing local Dunfermline businesses using #DunfermlineLovesLocal.
It makes sense to use the established, dynamic Visit Dunfermline platform to highlight the unique businesses that make Dunfermline their home. Now more than ever, we want everyone in Dunfermline to know what’s literally on their doorstep, and to encourage everyone to buy local”.
With Christmas just around the corner, Visit Dunfermline will actively engage local business sectors, and the businesses within them by creating bespoke posts or sharing their own posts. By focussing on individual sectors, Visit Dunfermline will create a structured and sustainable Christmas message that supports participating businesses to reach a larger customer base. The campaign will run until 31 March 2021.
This funding provides an opportunity for It’s Not All Black and White through Visit Dunfermline to give back to the town.